Paw Health Network Inc.
As the Director of Creative Design, I lead branding, design and communications. Setting and upholding Brand Guidelines is a vital part of my role.
Project Management & Branding - Exterior & Interior Signage
Contracted, lead, & directed the project to create and install all new exterior and interior signage for PAW Health Network for their newly constructed building. Project timeline was from September of 2019 to May of 2020. Oversaw the entirety of project scope while managing timelines, budgets, and contractors. Lead collaboration and communications between multiple vendors throughout the project.
Videography development - “MEET The Mentor”
Created, developed and produced a multi-faceted educational outreach marketing initiative for prospective employees, educational institutions & students looking to pursue work in the veterinary field (primarily DVM & CVT students).
This video showcases a particular piece I developed and produced that was one of the primary “Meet the Mentor” pieces from the created body of work.
This particular video showcases “The Disruptor” of PAW (and the veterinary industry). He also goes by Carlo Riolo, DVM, CEO & President of PAW Health Network Inc.
Social Media Photography
One of my responsibilities at PAW is lead the development and shoot resources for posting to the company’s various social media accounts. Primarily, my social media outreach has been patient and client focused.
See company’s Facebook account for more - https://www.facebook.com/PAWHealthNetwork
Partnerships Established & Maintained
External communications | Flyers
Below are two different examples of educational flyers I created and developed for PAW Clientele. One is a double-sided flyer for cremation services that PAW offers in partnership with another local business (green, pictured left). The other is a double-sided flyer as a part of PAW’s Wellness Initiative for COHAT / Dental services (blue, pictured right).
Internal communications | Employee Support guide for communications
Identified the need for and lead the conceptualization and development of an entirely new staff support guide that focuses on guiding and assisting animal caregivers/clients of the business. This guide is meant to be a comprehensive reference for any and all caregiver/client interacts for the support staff at PAW Health Network Inc. I created the entirety of the content, conducted layout design and typography, as well as edited and revised the content from external feedback. This living document is the product of more than two years of development.
Behavior mitigation | signage
Collaborated on a project with my CEO to ideate, create and install new signage that strikes a particular tone and informs caregivers, upon entering the building, that PAW Health Network does not tolerate unacceptable behavior. See below documentation regarding setting triage expectations for Caregivers.
